Watch: Lewis Watson - "Sink Or Swim"

Even though boyish 19-year-old U.K. folk-ster Lewis Watson decided to name his debut EP It's Got Four Sad Songs should we be surprised that he opted for Another Four Sad Songs as the title of its successor? Regardless, we've now got sad songs, to quote Confucious, out the yin-yang. Which as it turns out isn't a bad thing in Watson's case. We could bore with all the iTunes chart facts -- #1! on the U.K. singer/songwriter chart! -- but let's just say that the Oxford troubadour, now signed to the rather un-indie Warner Music UK, has got this tunesmithery thingy down pat. "Sink or Swim" comes to us from the Another... EP and the video, directed by Alexander Brown, has (stat alert) been viewed 140,000 times. Did we mention he also has 40,000+ Twitter followers? As Watson puts it, "there are two talents at work: creating music and promoting yourself.”

Photo Credit: Josh Shinner