Alpha Rev - New Morning

After a well-received 2007 independently released debut, Casey McPherson and his Austin TX band Alpha Rev return with some retooled favorites along with new songs on New Morning, due April 27 (Hollywood). Combining passionate, often orchestral melodic rock with a singer/songwriter's personal touch, Alpha Rev has carved out a niche of intelligent, emotionally driven songs played out on an expansive creative stage. Led by the fine new title track (now at iTunes - video after the jump), New Morning redefines the substantial passionate edge of one of Austin's best kept secrets with solid production from veteran studio knob-twiddler David Kahne (The Strokes, Regina Spektor), breathing new life into the band's signature songs such as "Colder Months", "Phoenix Burn" and "Get Out."

Live and in the studio, Alpha Rev utilizes a pair of string players to heighten the dramatic impact of McPherson's songs of desperation and isolation, allowing the frontman's charismatic intensity to shine through. As we've noted here earlier, Alpha Rev "build songs of drama and vision, at turns grandiose, soulful, gritty and mesmerizing." "The music and lyrics come from a very honest place," says McPherson. "You realize there is a relationship between the listener and the songwriter, and you want to build on that relationship. You want to challenge, but you also want to bring people with you." 

Myspace  Artist Site

Alpha Rev - "New Morning" (from the album New Morning)

Alpha Rev - "Colder Months" (original version)

Our streams are for sampling only -- please support the artists and buy the music!